Seven More Awesome 19th Century Ads

This is a sequel to my post last fall of 19th century advertisements, because they are fun.

Chicago_Tribune_Mon__Jul_2__1888_With further ado conspicuous by its absence, we dive right in with ads from the 1880’s. On the right we see theater listings.1 I appreciate that the Chicago Opera House uses the claim of being fireproof as a marketing tool, but I particularly like that Jerusalem on the Day of the Crucifixion is sandwiched between a comedy act by Louise Litta and Edward C. Dobson, the Banjo King;  and the Imperial Japanese Troupe doing The Royal Mikado Novelty Co.  Gilbert and Sullivan were all the rage at this time.  My guess is that The Royal Mikado Novelty Co. is a third-rate knock-off.  I’m going with the Banjo King.

Next, below, we have a typical example of the genre of the liquor ad pretending it is a pharmaceutical ad:

Detroit_Free_Press_Tue__Mar_15__1887_

Should you feel a bout of consumption coming on, you know where to go.  I do appreciate the assurance that there is no fusel oil.  It adds a touch of class.

Keeping with the pharmaceutical theme, as well as my firm conviction that no compilation of 19th century advertisements is complete without some quack medical device, and in the spirit of offering something to the ladies, I present Bradfield’s Female Regulator:

St__Louis_Post_Dispatch_Tue__May_15__1888_

I can only speculate what this actually is.  In any case, it is impressively all-encompassing of female troubles, so let’s not hear any more complaining, dears.

So far these have been fairly subdued.  Suffer no longer:

The_Cincinnati_Enquirer_Sun__May_22__1887_

I appreciate an adman who can get this excited over dry goods.  Keeping with that theme:

The_Plain_Speaker_Tue__Mar_20__1888_

This is not quite the classic “Richmond has fallen, and so have our prices” ad, but it is in the same spirit.  From here it is but a short step to a modern favorite, the cheesy appropriation of patriotism for commercial gain:

St__Louis_Post_Dispatch_Wed__May_30__1888_

It’s hard to beat that for sheer tackiness, but I leave you with this final one that easily takes the prize for weirdness.  The print comes out here pretty small, but if you burrow down deep enough it turns out that this is an ad for reduced railroad fares:

Chicago_Tribune_Wed__Sep_26__1888_Notes:

  1. This answers the eternal question, where do we find entertainment in an era before television and with sadly deficient pornography? []
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Richard Hershberger is a paralegal working in Maryland. When he isn't doing whatever it is that paralegals do, or taking his daughters to Girl Scouts, he is dedicated to the collection and analysis of useless and unremunerative information.

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13 thoughts on “Seven More Awesome 19th Century Ads

  1. Advertising as fireproof in Chicago was just good marketing a decade after the Great Chicago Fire.

    It’s good to know that misuse of the possessive it and misspellings are not recent phenomena in homemade ad copy.

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  2. Fusel oils develop in high fermentation temperatures. They have a hot taste to them, that has been described as “like a nail going into my head.” They give hangovers, and can be fatal at high dosages. They are the reason that private distilling is unlawful in the U.S, whether hot distillation or cold distillation.

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