Nietzsche, brought to you by Heineken.

by William Brafford on September 14, 2010

Is Nietzsche’s On the Genealogy of Morals too long for you? Good news! Now you can just watch this Heineken commercial:

http://www.youtube.com/watch?v=R-EeOursbDA

OK, quite a lot gets lost in compression, but still. There’s a moment of ressentiment and everything.

{ 1 comment }

1 Kyle Cupp September 14, 2010 at 10:46 am

Clever association. The ad also reminds me of the scene in Swingers about getting the bunny.

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