Public Policy Polling

Voters Reject Hoekstra’s Lizard-Brained Ad

by Elias Isquith on February 15, 2012

Spenditnow

Well, this is nice to see:

The controversial first ad aired by the Pete Hoekstra for Senate campaign has taken its toll. A poll of 560 Michigan voters, done late last week by Public Policy Polling, shows Hoekstra falling further behind incumbent U.S. Sen. Debbie Stabenow. She’s beating Hoekstra by a 51%-37% margin and Clark Durant, a Grosse Pointe Republican, by a 50-33% margin.

The North Carolina-based polling firm asked people surveyed if they were familiar with Hoekstra’s ad, which started airing on Super Bowl Sunday and featured an Asian woman riding a bike alongside a rice paddy and speaking broken English. Of those polled, 54% were familiar with the ad and 45% of those people said it made them less likely to vote for Hoekstra; 15% said the ad would make them more likely to vote for Hoekstra while 37% said it wouldn’t make a difference.

I’d hope Pete learned two lessons from this debacle:

1. The key part of the phrase “dog-whistle” isn’t the dog, but the whistle.

2. Read the fine print.

Gratifyingly, it looks like Hoekstra’s failure was so absolute even GOP moneymen are worried that they’re backing the wrong horse.

And the funny thing is, if Hoekstra had dialed it back just a little, I’d bet that while the Left would’ve responded with no less unction, the ad would’ve had far more of an impact with the fence-sitters and the center-right. As it is, however, its appeal to the ugliest stereotypes and tribalist instincts was simply too blatant. You’ve gotta give voters some wiggle room in which to convince themselves they’re not prejudiced.

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Say Goodbye to the Occupation

by Elias Isquith on November 16, 2011

Eviction

Tom Jensen from Public Policy Polling has some new figures about the Occupy Movement’s dwindling stature in the public’s eyes:

The Occupy Wall Street movement is not wearing well with voters across the country. Only 33% now say that they are supportive of its goals, compared to 45% who say they oppose them. That represents an 11 point shift in the wrong direction for the movement’s support compared to a month ago when 35% of voters said they supported it and 36% were opposed. Most notably independents have gone from supporting Occupy Wall Street’s goals 39/34, to opposing them 34/42…

I don’t think the bad poll numbers for Occupy Wall Street reflect Americans being unconcerned with wealth inequality.  Polling we did in some key swing states earlier this year found overwhelming support for raising taxes on people who make over $150,000 a year. In late September we found that 73% of voters supported the ‘Buffett rule’ with only 16% opposed.  And in October we found that Senators resistant to raising taxes on those who make more than a million dollars a year could pay a price at the polls. I don’t think any of that has changed- what the downturn in Occupy Wall Street’s image suggests is that voters are seeing the movement as more about the ‘Occupy’ than the ‘Wall Street.’  The controversy over the protests is starting to drown out the actual message.

Occupy was inevitably going to become unpopular, just as the Tea Party has, and just as any social movement that criticizes the status quo eventually will be. The reasons are probably too numerous to catalogue here, but the all-consuming tribal demands of partisanship in America, the resurgence of a highly polarized media sphere, and the inevitable, subtle effects of concentrated corporate media ownership each play their part. But even if the national media’s coverage of the Occupiers had been incessantly positive, the act of occupation itself is demonstrative and antagonistic enough to guarantee that, with time, a public generally averse to real ideological conflict was going to want all the arguing and unpleasantness to just go away.

They shouldn’t, of course, and it won’t.

Whether it’s in the rather amiable and inviting Occupy manifestation of today or in some other, future, and more menacing form, widespread unrest and discontent are unavoidable byproducts of a social order that features great imbalances in wealth and power. Occupiers, then, are just the start; and whether or not they’re also the finish is ultimately the decision of those presently in control. In the meantime, there are smart things the members of Occupy could do, and there are dumb things they could do — but from here on out, Occupiers would do well to pay little if anything attention to these kinds of measurements.

Following the widespread — and possibly Federally coordinated — evictions of Occupy camps throughout the country, it’s now become rather essential that Occupiers determine what they’ll do for a second act. A lot of people are responding to the Zuccotti eviction, and its counterparts elsewhere, as if they were catastrophic defeats. As you can guess from my earlier writings on this subject, I’m not nearly so pessimistic. In fact, I’m glad that the Occupiers have been forced from their camps. The occupation of public spaces had become tired, rudderless, and indeed carried many unnecessary risks. Shifting their model to incorporate new forms of protest and collective action should be, and I believe will be, a good thing for Occupiers. It won’t just separate the hangers-on from the truly devoted; it’ll open up a space within the movement for new people with new ideas to come to the fore.

A new story from The New York Times is encouraging. You’ve got to recognize that there’s some spin being peddled by Occupy spokespeople and organizers, but even still, these people don’t sound defeated — they sound liberated, motivated, and most importantly, optimistic:

In New York, where the police temporarily evicted Occupy Wall Street protesters from Zuccotti Park early Tuesday, and in other cities, dozens of organizers maintained that the movement had already reshaped the public debate. They said it no longer needed to rely solely on seizing parks, demonstrating in front of the homes of billionaires or performing other acts of street theater.

They said they were already trying to broaden their influence, for instance by deepening their involvement in community groups and spearheading more of what they described as direct actions, like withdrawing money from banks, and were considering supporting like-minded political candidates.

Still, some acknowledged that the crackdowns by the authorities in New York and other cities might ultimately benefit the movement, which may have become too fixated on retaining the territorial footholds, they said. “We poured a tremendous amount of resources into defending a park that was nearly symbolic,” said Han Shan, an Occupy Wall Street activist in New York. “I think the movement has shown it transcends geography.”

I especially liked this portion of the article, which gets to the heart of how and why the evictions may soon be seen as a blessing in disguise:

William A. Galston, a senior fellow in governance at the Brookings Institution, said Occupy Wall Street and its offshoots were grappling with what many new movements face. “What do you do for an encore when you’ve gotten people’s attention?” he said.

While grass-roots movements influenced many major social changes in the United States in the last century, Dr. Galston said that after they garnered attention, they invariably moved on to concrete demands, which the Occupy Wall Street effort has been criticized for lacking. The Tea Party, for example, has sought to repeal President Obama’s health care law.

Being kicked out of their camps will hopefully affect the Occupiers like being kicked out of the nest affects a bird or leaving the womb affects a newborn; it’ll force them to grow, mature, change. As Galston puts it, Occupy has gotten our attention. Now they need to do something with it. And no matter what it is, it’ll require much more than a sleeping bag and a tent.

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You know how you’re not supposed to mess with Texas? Well, someone needs to tell the Governor of Texas not to mess with Social Security:

Americans strongly disagree with the statements Rick Perry made about Social Security in last week’s Republican Presidential debate, and Barack Obama has nearly doubled his lead over Perry nationally in the span of just 3 weeks.

Only 20% of voters agree with Perry that Social Security is a Ponzi scheme to 70% who dissent from that statement.  Democrats (4/87) and independents (20/69) are pretty universal in their disagreement with Perry and even Republicans (39/49) don’t stand with him on this one. When it comes to the possibility of actually ending Social Security voters are even more unanimous- 82% oppose taking that step to only 10% who would be supportive of it.  If Perry ends up as the Republican nominee and Democrats can effectively convince the electorate that he does want to end Social Security it could be an extremely damaging issue for him.

In fact it appears that Perry’s rhetoric on Social Security could already be causing him problems.  When PPP did a national poll three weeks ago Barack Obama led Perry by only 6 points at 49-43.  Now that gap has widened to 11 points at 52-41.  The main movement has come with Democratic voters.  On the previous poll Obama had only a 68 point lead with the party base at 81-13 but now it’s 80 points at 89-9.  We know there are a lot of Democratic voters disenchanted with Obama right now but if the GOP puts forward someone like Perry who’s willing to go after one of the Holy Grails of the party’s orthodoxy like Social Security it might scare those voters back into the fold.

People have reasonably expressed concerns that, in the face of a bad economy, even Perry’s heretofore way out-there comments about Social Security might not be enough to keep him from winning the White House. This still might be the case—it depends on how and this hypothetical bad economy is, I suppose. But let’s not get too clever for our own good, here: some truisms are actually true, and I think the untouchability of Social Security in the public mind is one of them. In fact, it very well may be the case that, during hard economic times, Social Security becomes even more of a holy third rail of fire and brimstone and lightning bolts and pestilence, too, for politicians.

In any event, congrats to Mitt Romney’s press team; their day just got way, way easier.

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