Here’s something to butter your bagel.
I think that only makes sense if you divide everything into neat "pro" and "anti" groups. What, specifically, makes ME:A a "SJW" game that all lefties should be throwing their money at?
And why didn't FO4, with its variety of options for the protagonist, same-sex relationships, etc, get the same branding?
I don't think it's a simple binary option between "supporting my views" and not. Gamers will endlessly complain about mechanics and graphics and story and dialog, etc., even for games they consider to be great. But somehow saying "there could have been more diversity in the NPCs" or "there's no reason the protagonist had to be male" is seen as rejecting the game as a whole. Even for good games, things could be better.